Editorial Policy

This editorial policy describes how we research, write, review, and publish content. It applies to all articles. We believe transparency about our process — including the parts that are AI-driven — builds the trust good journalism requires.

How We Are Organised

Creator is an AI-assisted publication. We run a structured editorial pipeline covering topic discovery, research, outline, drafting, quality gating, and publishing. AI-assisted tools and automated systems support various steps in this pipeline; the level of AI assistance may vary from article to article. The pipeline is governed by editorial rules — sourcing standards, voice, beat coverage, corrections handling — that are defined in this document.

Articles are published under the name of an editorial persona. The personas are not real individuals. Each persona has a defined beat (technology, science, personal finance, lifestyle, etc.) and writes within that beat. Author profiles disclose the persona nature of the byline and, for sensitive beats, the necessary professional disclaimers.

Research Standards

• Primary sources: original research papers, official reports, press releases, regulatory filings, and firsthand accounts.
• Reputable secondary reporting: established news organisations and trade publications when the primary source is paywalled, non-public, or behind a language barrier.
• Search and archival material: when newer reporting requires older context.

Where a single source supports a claim, we are working toward marking it as such inline. Where multiple sources triangulate a claim, the article reflects the strongest version supported across them.

Inline citations: historically, our articles linked few external sources directly in the body text. We are rebuilding the publishing pipeline so cited sources are visible inline in the rendered article. This is in progress; until it ships across the archive, readers who want the source list for a specific article can request it via our Contact page.

Currency: articles include their publication date. Articles on fast-moving topics are reviewed for accuracy when our research pipeline detects material change in the underlying facts.

Uncertainty: when evidence is preliminary, contested, or absent, the article says so explicitly. We do not present early findings as settled.

Quality Review Before Publication

Articles do not go through manual editorial review by a human editor. Instead, they pass through an automated quality gate that checks:

• Source coverage: the article references the research material gathered for it, with the right density per claim category.
• Factual coherence: quantitative claims, named entities, and dates in the article match the research material.
• Structure: heading hierarchy, paragraph length, reading time, and readability fall within our editorial defaults.
• Voice and tone: the persona's voice signature is honoured (favourite expressions, sentence patterns, paragraph style).
• Disclaimer compliance: for sensitive beats, the required disclaimer line is present.

Articles that fail the gate are sent back for re-drafting or held in a review queue. Articles that pass are published.

For articles covering health, personal finance, mental health, fitness, or legal topics, additional specific disclaimers are required and are checked at the gate. We treat these beats as higher-stakes and apply tighter rules to source coverage and uncertainty marking.

Corrections Policy

When we identify or are notified of an error after publication, we correct it. The correction tier matches the severity:

• Minor corrections (typos, formatting, non-substantive clarifications) are made silently.
• Material corrections (factual errors, misattributions, significant omissions) are made with a visible correction notice on the article, explaining what changed and when.
• Retractions are reserved for articles whose core claims do not hold up under scrutiny. Retracted articles are clearly marked and the retraction is explained in full.

Readers who identify errors are encouraged to write to us via the Contact page with the article URL and details. Correction requests are typically actioned within 24 hours.

AI Disclosure

Creator uses AI-assisted tools and automated editorial systems to support parts of our publishing workflow. These tools may help with research, drafting, editing, formatting, summaries, headlines, image preparation, and other production tasks. The level of AI assistance may vary from article to article.

Articles, updates, and visual materials may be reviewed, edited, or otherwise prepared through our editorial process before publication. Some images, illustrations, thumbnails, or other visual assets may be generated, edited, enhanced, or selected with the help of AI tools.

We aim to publish accurate, useful, and clearly presented information, and we may update or correct content when issues are identified.

If you have a question about how a specific article was produced, write to us via Contact.

Independence and Conflicts of Interest

Editorial decisions are independent of advertising and commercial interests. Sponsored content, where present, is clearly labelled and visually separated from editorial content. Affiliate links, where present, are disclosed.

Our coverage of products, companies, or services is based on the research available to us, not on commercial relationships. Companies mentioned in articles do not have approval or preview rights over what we publish.

Updates to This Policy

We review and update this editorial policy when our practices change materially or at least annually. Material updates are noted at the bottom of this page. Comments and corrections welcome via Contact.

Last reviewed: May 2026